Sourcing and credibility

August 15, 2003  |  Edward Tufte
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Information comes from somewhere; say where. If you don’t say where, then you are saying “Trust me,” a phrase which by now has become ironic, and properly so. Documentation and sourcing are part of the fundamental quality control mechanism for the credibility of a presentation. One should be immediately skeptical of presentations that lack adequate sourcing or presentations that contain only tendentious or highly selected, cherry-picked sources. Evidence selection is the single biggest threat to the credibility of a report.

The Guardian has a very strong sentence concerning Prime Minister Tony Blair’s claim that Iraq could deploy WMD’s within 45 minutes (the “45 minute claim”): “In fact, the foundation for the government’s claim was even shakier, according to the document: a single anonymous uncorroborated source quoting another single anonymous uncorroborated source.”

Is the source’s source a prisoner in Syria making up tidbits as fast as possible to avoid the torture of his children, or is the source’s source a high-level official in Iraq? And then what about the source of the source? It makes all the difference. This is exactly why hearsay is dicey. Note the Guardian properly provides their source: “according to the document.”

The whole article revolves around the credibility of various sources, and it is worth reading by anyone who makes presentations.

Topics: 3-Star Threads, E.T.
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