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The serif font is Monotype Bembo (in lead!), found on the jacket of The Visual Display of Quantitative Information (1983, 2001) and on Envisioning Information (1990).
The sans-serif font on the jacket of Visual Explanations (1997) and on the cloth spine of Envisioning Information is Gill Sans, optically letter-spaced.
The fonts on the cover of the essay “The Cognitive Style of PowerPoint” (2003) are “ETBembo,” a computer version of Bembo that Dmitry Krasny and I constructed just for use in my new work (now that the type is set in Quark, not lead) and the cartoon font is “Wild and Crazy” which I found for $29 on the internet. “Wild and Crazy” also comes with a nice set of thought balloons.
Mattew Carter’s Bell Centennial and Gill Sans are used for some tables; see, for example, Envisioning Information, page 105, for redesigned timetables.