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La Representación Visual de Información
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Presenting Data and Information
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Princeton University Acceptance Letter

.

-- ET


Response to Graphic of the Day: Princeton University Acceptance Letter

Source: Howard Wainer, "Clear Thinking Made Visible: Redesigning Score Reports for Students," Chance 15 (Winter 2002), pp. 56-58. Howard Wainer (Distinguished Research Scientist at the National Board of Examiners, Philadelphia) discusses Princeton's admission letter and also the forms for reporting SAT scores in his interesting article in Chance.

Perhaps the rejection letter should be less blunt. In fact, applicants can detect their fate by whether they get the thick or the thin envelope.

-- Edward Tufte


Response to Graphic of the Day: Princeton University Acceptance Letter

In my view, the Princeton admission letter is undignified, paternalistic and poorly expressed. Many high school seniors receiving word of early acceptance probably won't mind being addressed by their first names. However, paired with the great big YES!, this extremely significant notification has the level of gravitas of a yellow smiley-face. One hopes the successor to the Acting Admissions Director whose signature follows the two feeble sentences of welcome will be less market-influenced.

-- Cal Kolbe (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

I respectfully disagree with Mr. Kolbe: this letter is extremely well-expressed. There will be plenty of time for gravity and paternalism once these bright, motivated high school seniors start their Princeton education. I imagine this letter was interpreted by its recipients as a huge and well-deserved pat on the back. It may even have elicited an intense enthusiasm somewhat similar to an accepted marriage proposal. Even humor has a place in good communication.

-- Paul Johansen (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

Take a look at the original article by Howard Wainer describing the letter. Howard, who knows a great deal about visual presentations, quite enjoyed the letter along with his son Sam, the successful applicant.

-- Edward Tufte


Response to Graphic of the Day: Princeton University Acceptance Letter

I think the letter effectively addresses the issue that the reader is wanting to know- "Am I in or not?" The recipeints don't have to wade through a bunch of vague congratulatory statements to figure out if they are accepted or being praised for applying. I personally enjoy this style of direct communication!

-- Hal Slater (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

In response to Mr. Kolbe's 3/14/02 comments, I should clarify that the Princeton admission letter featured in the 2/26/02 "ET Graphic of the Day" is incomplete... in fact, the section shown represents only the first sentence of the body of the letter. We do get a bit more serious, and alas, more boring, later on. I think that it is precisely because of the public's expectation of what they think a Princeton admission letter should look like (i.e. stuffy, somber, erudite) that our direct and informal tone is so welcomed. We appreciate all (well, most!) feedback.

-- Steve LeMenager (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

This classic letter was obviously the work of the legendary Mr. Hargedon, whose whopping personality shaped Princeton's personality for many years. My older daughter received The Yes Letter at Christmas 1993, and the younger one (soon to graduate) received hers in 1997. The letters are treasured items in the family archives.

-- Mary Gruber (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

My alma mater, Macalester College, used a similar strategy: the front of their acceptance packet had "Yes!" in large white letters on a cheery green background, leaving the usual formal boilerplate for the letters inside the packet. We used to speculate jokingly about the rejection letter: did it start with a great big "No!" on a red background?

-- Nick Weininger (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

I like it, but... "yes" is an answer to a question that was not asked. It is all implicit. My guess is, no course in the university is prepared to build on that use of tacit, dramatic and jestural use of language

Such a letter sets expectations, which students will naturally try to meet, and shows a culture. Here broadcasting and monosyllabic oratory are the signs of those expectations and culture, despite intent. By contrast, let's say the letter was in latin and greek, and says something, oh, like

We are pleased to be able to offer you this invitation to move deeper into the life of the mind: to participate with her in the building of character and civilization, and become useful in her traditions.

Start with high dignity, not low gratuity.

-- Douglass Carmichael (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

The danger here is that such a letter will sound avuncular or arch or pompous or patronizing. The letter should not be written by a Director of Admissions, but rather by a serious scholar and educator, someone like William G. Bowen, an economist and the president of Princeton back when I taught there. Take a look at his book, The Game of Life, to see a deep level of thought about education.

-- Edward Tufte


Response to Graphic of the Day: Princeton University Acceptance Letter

Obviously it works - communicates instantly and remembered forever.

-- Gordon Eubanks (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

The letter clearly demonstrates an understanding on the part of the Princeton admissions faculty about the way applicants think of the application/acceptance process. This letter answers the question an applicant is asking as they open the envelope: Are they telling me "Yes" or "No."

-- David Ksiazek (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

The moment one knows one has "made it" actually occurs when one opens the mailbox to find... The Fat Envelope! Compared to that hefty 9" x 12" packet full of booklets, brochures, forms and datasheets, the acceptance letter barely registers.

-- Patty Lewis (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

The text and tone of the letter seem to imply that the applicant will attend Princeton. Do you think the admissions office will appreciate the response "No! I'm going to Yale!"

-- Joe Hehn (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

Poor Sam! Seeking a world-class eduction, his introduction to Princeton University is a letter with at least THREE errors:

- a second "space" after "happy to";

- Mr. LeMenager has TWO titles: "Acting Dean of Admission" (upper right of the letter) and "Acting Dean of Admissions" (lower right of the letter);

- pronoun grammatical error ... the sentence should read: "We are happy to offer you admission to Princeton University and we are delighted to welcome you as a member of the class of 2005."

I wonder what happened to Sam!

Michael Round

-- Michael Round (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

As a recipient of a variation on that from my Alma Mater (Columbia University), I was actually quite happy that I received a folder that had (in really big letters) the words "You're In!" on it, with a longer congratulatory acceptance letter inside. As a high-school senior, the only question on my mind was "Did I get in or not?" Addressing the question in the way that they did relieved a great deal of stress for me, especially at a time when opening every letter from a college was a drama, in and of itself.

-- Matthew F. Ringel (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

The simple fact is that this letter serves its purpose effectively, expressing its message both clearly and succintly. It answers, without delay or superfluous embellishment, that burning question inside all applicants heads: "Did I get in?"

-- Oliver Shultz (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

While some might argue that the great big YES!, the "extremely significant notification has the level of gravitas of a yellow smiley-face", i rather think it symbolizes an enthusiastic acceptance for these high school seniors who undoubtedly deserve it.

-- Olani Oshuntuyi (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

When my daughter received her "Yes!" letter, she responded with spontaneous joyful leaping. The intensity and immediacy of her reaction was precipitated by the heartiness of that "Yes!"

We loved it, because there was no question about whether she was in, no deciphering or careful reading required. There was no lingering doubt but that she was accepted with enthusiasm. We have the letter archived and will always treasure it.

-- Lori Holdread (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

As a recent college graduate and a new graduate student, I am not far removed from the drama of acceptance letters. I find the tone of the above letter offensively paternalistic. Students are autonomous agents who make informed decisions based on opportunity and constraint. The letter pompously presumes knowledge of the applicant's situation and state of mind. Let us celebrate students for their skill, intelligence and individuality.

-- Cindy Rullan (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

I am 15 years old and will be sending in my application in 2 years. I would be more than happy to find a simple "Yes" inside the letter.

-- Matthew Krsulic (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

As a person currently in the applications process (not for Princeton, but for UC Berkeley, UCLA, UCD and UCSB) I do still want the formal letter, yet the stark "Yes!" letter is an outstanding way of communicating the core amount of information at the end of a long process. University of California applicants apply in November for notification in late April. Personally, after four months of questions, additional applications and paperwork, I want to know "Yes" or "No" in a rapid manner -- as such, the letter fits perfectly. And, from what I understand, Harvey Mudd has a similar sense of humor: at one time the application packet was labled "Junk Mail."

-- Alexander Razo-Myers (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

I recall, from over 40 years ago, that the letters that went to successful candidates for the CPA exam were mailed a week prior to the letters that went to unsuccessful candidates. So it didn't even require a YES! to communicate ... only an envelope from the Board of Examiners :-)

-- Gene Prescott (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

Bryn Mawr telephoned my daughter to give her the good news. I rather suspect that after saying "I'm calling to congratulate you on your acceptance into the class of 2008," the caller immediately held the phone at arm's length. Actually, I hope so for her sake, as my daughter screamed.

-- Mara Munroe (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

I am reminded of the reported supper invitation from Frederick the Great to Voltaire and Voltaire's reply. The invitation was a cryptogram referring to Grand souper a Sans Souci. Voltaires reply was (by the first account I saw) the single word "Ja" The clever bi-lingual pun was "J'ai grand appetit" in French and "Yes" in German

However there is a problem with this because "J" is prounounced zhee and "G" is zhay in French. Many accounts I have since seen (on the web) give the reply as "Ga" which is meaningless in German but correctly yields the same French phrase.

Either way Voltaire's reply loses it's subtlety.

Does anyone have a deinitive (and authoritive) account of the great men's worplay?

-- Brian Whaley (email)


Yes! Letter

As a first-year college student, I applied and was accepted to four schools. I read the first sentence of the letter, and then put it down in excitement. I doubt most students read the whole acceptance letter. I would love a simple "Yes!" acceptance letter. I truly wonder how many students actually read the whole letter from other schools.

-- Daniel Edwins (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

The invitation from Frederick the Great took the form of an equation.... P/V a 6/100? transliterating as "vais souper a Sans Souci?".

Voltaire's reply was "Ga" equivalating to "J'ai grand appetit".

The phonetics of this reply are just fine, although the German pun on Ja is lost. No matter since Frederick the Great could barely spreak German and any such pun would have been lost on him.

-- Philip Pettifor (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

General Charles Napier in 1842 lauched a controversial but successful assault on the province of Sind to consolidate British control of India. His telegram announcing his successful annexation of the territory was the one word "Peccavi" — a pun on the Latin "I have sinned".

-- Martin Ternouth (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

Although very well-known, the 'peccavi' telegram story was apparantly invented after the fact by a newpaper reporter.

-- John Carder (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

A similar story has been told about Victor Hugo, although I have been incapable of coming up with a source. He is said to have inquired (while in exile on the island of Jersey) of his editor if his latest book had sold well by sending a one caracter telegram : "?". The editor is said to have answered : "!".

Probably one of lowest content to context ratio in the history of communication. Maybe on par with the black/white smoke at the Vatican when choosing a new pope.

-- Paul ATLAN (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

What about the (ambiguous) message sent by not answering a letter or email?

And is there a one-word, or efficient way at any rate, of saying "please please don't acknowledge this email acknowledging your email acknowledging my email . . ."? "No reply necessary" is one way, but what would be more tactful but still perfectly clear?

-- Edward Tufte


Response to Graphic of the Day: Princeton University Acceptance Letter

OK. Out.

-- Christopher Petersen (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

"Over and out"?

A bit abrupt, but close.

-- ET


Response to Graphic of the Day: Princeton University Acceptance Letter

short telegram of of "?" and "!" are usually attributed to Oscar Wilde and his publisher. I've found web citations of middling authenticity e.g http://archive.1september.ru/eng/2000/no15_2.htm but I vaguely recall encountering it in the Guinness Book of World Records. Their online site only has a subset of the print edition.

-- chris (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

I can only imagine that a rejection letter in the same theme would be reminiscent of the old Star Kist commercials, with a simple introduction of "Sorry, Charlie!"

-- S Ng


Response to Graphic of the Day: Princeton University Acceptance Letter

I can't agree with those who feel that the YES! letter is somehow "insulting" to students. I have to look back 14 years to remember the college application process, but whether my friends were applying to Harvard or Ball State, all they cared about hearing was "yes" or "no".

My eventual alma mater, Bowling Green State University (Ohio), actually sent me a letter offering me a full-tuition scholarship several days before I received the official acceptance letter. I had to re-read the first paragraph several times, due to terror that the rather thin envelope contained a rejection letter, and then ran around the living room screaming. However, if that letter had simply said, "Hey, we wanna give you money to come to our school!" I would have been perfectly happy and grateful for the financial help, not sniffing disdainfully that they were not dignified or respectful enough to suit me.

-- Amanda Reno (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

I'm curious to know when a simple answer became a poorly expressed answer? How much fluff does one REALLY need surrounding the answer?This is purely about knowing your audience. As adults, I'm sure the majority prefer the formal letter from (insert glorified institution name here). We've all 'been there.' How quickly we've forgotten our mindsets of 17 and 18! We are quick to make assumptions based on our fading memories. My most recent polling (for fun, really, after reading some of the replies above)on this topic includes those who've applied to such names as Harvard and Princeton; those who've graduated from names like Harvard or Cal Poly (for interest and a more experienced view/opinion); and plenty who've been just as pleased with their answers from various state schools. We are programmed with short attention spans. The simple yes or no is all any of those polled wanted to see. To consider the letter paternalistic seems a bit assumptive as well. For just a moment remember we, as humans, are inherently different in countless ways. To quote Mr. Tufte, "it's [only] information after all."

-- Jamie L. Cervantes (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

One elegant touch that does not come through in this two-dimensional scan of the letter: The letter actually comes tri-folded like a standard letter. When one pulls it out of the envelope and unfolds the top flap, the "Yes!" is the only word visible from the body of the letter. Once obligatory celebratory dances have been completed, one can unfold the other flap to read the rest of the letter.

-- Brian Caputo (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

Regarding ETs search for a terse end of communications (see ET posting on 17 JAN):

"Over and out" is contradictory. OVER means "My transmission is ended; I expect a response", while OUT means "The conversation is ended and no response is expected." A trained communicator would never say the phrase.

See http://www.faa.gov/ATpubs/PCG/O.HTM

"Out" is the correct rapid exit.

The power of the media to popularize that which is blatantly incorrect should never be misunderestimated.

-Spencer Webb, KW2S

-- Spencer Webb (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

The comment by Margo Burns, "One piece that has been missing from this discussion is that most applicants to schools of Princeton's caliber are also applying to another 12-15 schools at the same time. " is probably not true. It certainly wasn't true for Sam who only applied to Princeton. Indeed since Princeton accepts more than half of its freshman class in "early admission" which prohibits applying to more than one school, there were a majority of Sam's classmates in the same boat. I believe that many Ivy League schools have a similar structure (excepting those that have a policy of "early action" which allows multiple applications).

And for those who wondered, Sam is happily ensconced at Princeton doing architecture.

-- Howard Wainer (email)


Response to Graphic of the Day: Princeton University Acceptance Letter

While I enjoyed reading the "YES!" letter, I am reminded of my undergraduate and graduate admissions experiences: the excitement of applying and being accepted rapidly gave way to the actual reality of having to attend, and the occasional disappointment when a program or offering did not live up to expectations. Do we place too much emphasis on "YES!" letters from "good" schools when we might look more closely at qualities that end up influencing a student's experience most in the longer run, such as dedication to teaching or quality of advising? These aren't things I had in mind when applying, but I was swept up in the moment.

-- Susanne Clara Bard (email)


I'm reminded of US Gen. Anthony Clement McAuliffe's response to the German surrender ultimatum at Bastogne in Dec. 1944:

"Nuts!"

Perhaps this is fodder for succinct rejection letters?

I like the Princeton letter. Brief. Effective. Most of all, reflects a spirit of fun. How seriously must we take ourselves, after all? Reminds me of another quote: "Brevity is the soul of wit." (Hamlet, Act 2, Scene 2)

Indeed.

-- Alan Nelson (email)


I prefer Queen Gertrude's follow-up as "Tuftian" in response ... Lord Polonius, talking about brevity though not being brief, and Queen Gertrude calling him on it! "More matter, with less art" may be the Shakespearean attack on verbal chartjunk!

Michael Round

Lord Polonius: This business is well ended.

My liege, and madam, to expostulate

What majesty should be, what duty is,

Why day is day, night night, and time is time,

Were nothing but to waste night, day and time.

Therefore, since brevity is the soul of wit,

And tediousness the limbs and outward flourishes,

I will be brief: your noble son is mad:

Mad call I it; for, to define true madness,

What is't but to be nothing else but mad?

But let that go.

Queen Gertrude: More matter, with less art.

-- Michael Round (email)


I have heard that "nuts" was a rephrased version of the original statement. A case of a single data point transcribed for a more general audience.

-- Steve Heise (email)


Re: Michael Round's response: Yes, brevity is much more desirable than fluff--even when the subject is of importance. Recently I took a computer-based exam for certification in my field. At the end of the exam, I was supposed to be told whether or not I passed. I finished the exam, then waited for the result. When it came, it came buried in the text of a full paragraph of elaborate verbiage that I had to read twice before it finally sunk in that I had passed. A simple "Congratulations! You passed." would have communicated more clearly and succinctly than that paragraph.

If only we could learn to think in terms of what our audience wants to know, and then stick to telling them that.

-- Joe Dubowski (email)


Mr. Alan Nelson (email), December 1, 2005, quoting the Bard wrote, "Brevity is the soul of wit". I prefer Somerset Maugham's take on it, "Impropriety is the soul of wit".

That succinct word "Yes!" was meant to nudge joy into laughter. I sat through a long interview (2 hours) to get into my alma mater, and at the end of it had to ask the interviewer, my heart pounding, if I was in. "Of course you are! Why do you think we talked for two hours?" I would have preferred the merciful "yes" to feeling like a heart attack was imminent for the whole interview.

Amie Ziner

-- Amie Ziner (email)


The following article discusses recent Princeton acceptance-rates, and makes specific reference to the abandonment of the "YES" letter addressed on this forum:

http://www.dailyprincetonian.com/archives/2004/01/07/news/9373.shtml

Michael Round

-- Michael Round (email)


Acceptance to College Notifications by SMS

Here's an interesting example of an acceptance message:

A welcome alternative for High school students waiting to hear if they've been accepted at Creighton University, checking their cell phone instead of their mailbox.

According to the Associated Press, "since November, 700 students - or 44 percent - of those admitted to Creighton University have been notified through a text message. The school added the option on application forms last fall.

Students are so interested in having instant information," said Mary Chase, director of admissions and scholarships at Creighton.

http://www.textually.org/textually/archives/2006/01/011362.htm

-- wm23097@aol.com (email)


Another two of my favourite "telegraphic brevity" stories. First, the reporter who sent Cary Grant's agent the inquiry HOW OLD CARY GRANT   The telegram was intercepted by Grant himself, who replied OLD CARY GRANT FINE COMMA HOW YOU  

Second, William Randolph Hearst sending Percival Lowell the demand IS THERE LIFE ON MARS CABLE THOUSAND WORDS PREPAID   Lowell sent back the required thousand words, NOBODY KNOWS NOBODY KNOWS NOBODY KNOWS...  

-- Derek Cotter (email)


Garry Trudeau has offered his own (satiric) take on the reader-friendly college acceptance letter in his 11 April 2006 "Doonesbury," resembling the Macalester letter mentioned above in that the basic message is on the envelope, and color-coded in green to avoid ambiguity. I especially like the use of the large "Y" for "You're" suggesting subliminally the "Yes" of Princeton's letter.

http://www.doonesbury.com/strip/dailydose/index.html

-- David Barndollar (email)


Nice. By the way, that URL goes to the latest Doonesbury; the 11 April strip is here,

http://www.doonesbury.com/strip/dailydose/index.html?uc_full_date=20060411

-- Derek Cotter (email)


Personally, I would have preferred a "Yes!" letter to the big ASCII art "thumbs up" that my school sent me.

-- Nathan M. Couch (email)


As you said, applicants can usually tell by the size of the envelope. In my case with Carnegie Mellon, I could tell by the text on the envelope itself: "This is the official FAT letter."

-- Dustin Haffner (email)


The fat/skinny letter can be deceptive. My cousin got married and took the bar exam one summer, as did his wife. One day, two envelopes arrive from the Bar Assoc: his fat, hers skinny. Might the fat one contain a whole raft of "welcome to the Bar" info, or perhaps more info on Bar review courses for the unsuccessful examinee? Was the skinny one a terse acceptance or rejection? The two were terrified to find out which of them failed.

They opened: Fat one. Congratulations. State Bar info pack. She breaks down.

Skinny one. You passed, but there is a processing delay because you changed your name when you got married. Expect additional materials in a few weeks.

A sub-optimal user interface there. Perhaps they could have stuffed the 2nd envelope with blank sheets of paper?

-- Matt B (email)


On October 28, 1940 , the Greek prime minister Ioannis Metaxas rejected Bennito Mussolini's ultimatum for surrender with a single word "OXI" (ie. NO). That single word and the resulting victories against Italian forces in the winter 1940/1941 changed the course of World War II and gave courage to allied forces throughout Europe.

Sometimes, a single word is all you need.

-- Bill X. (email)


As a recipient of a "thin letter" from Princeton (April, 1968), I can say from experience, that it was the most elegant and graceful rejection that I have ever received. Almost 40 years later I still recall the opening sentence:

"We regret to inform you that you will not be a member of the class of 1972 at Princeton University."

It was interesting to see what the acceptance letter looked like.

-- Charles Duffy (email)


How about a rejection letter that is as honest as it is polite: "Sorry, we have no place for you this year, but hey, you're a bright kid and your life will turn out just fine if you attend almost any of the hundreds of wonderful colleges in the U.S.... in other words, think critically and don't buy-in to the Ivy League marketing scheme.

Or perhaps a little quiz: "Can you spell 'conspicuous consumption'?"

-- curt (email)


This is funny... Me and my classmates were talking about college admissions letter today, and I said that if I didn't get in to any of my colleges, I would prefer a letter that simply said REJECTED in big letters. That way I would know as soon as I opened the letter, and would have no false hope.

-- Pam


Well I must say I like it, I got mine about a week ago, and it's something I hadn't expected, all of my other "yes" letters didn't have a yes in them anywhere :) It made my day,

-- Viki Harbour (email)


Definitely a fantastically-written acceptance letter. Bright, simple, congratulatory, and a memorable way to start off a new period of academic education and a milestone in life.

I honestly don't know why anyone who received this would be complaining.

There are so many who would cherish it for the rest of their lives if they were accepted...

-- Saphy (email)


A 2009 note on college acceptance letters suggests "chartjunk" is making inroads to the process!

College Acceptance Letters Are Glitzier, but Rejections Are Harsher

"College admissions officers are jazzing up their acceptance notifications--sending out fancy certificates, T-shirts, tubes of confetti, or Internet links to videos of fireworks--in an effort to inspire loyalty and lock in commitments from today's fickle and worried high school seniors."

http://news.yahoo.com/s/usnews/20090226/ts_usnews/collegeacceptancelettersareglitzierbutrejectionsareharsher

-- Michael Round (email)


I too have read that article on the new jazzing up of the acceptance letters, and honestly I would be ecstatic to get a box. But, so far from all of my graduate schools it has been the big and small envelope paradigm. I enjoyed the Princeton acceptance letter format, because it is so hard to think about anything else when you open that letter. DePaul did a similar action as Carnegie Mellon did. To me on the front of the big envelope was, "Congratulations!" It is an incredibly nerve racking time for students and I believe the simpler the better.

-- Laura P (email)


Excluding the errors one reader found, this letter is an excellent example of form follows function, purposeful design, designing to purpose, as opposed to design for design sake. All that is needed initially is a YES or a NO. To state the YES so simply and enthusiastically is PERFECTION. Less is most often more. Simplicity usually bears high impact and excellent results. I'm sure the recipients deeply appreciated the simplicity. Betty

-- Betty (email)




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